From Passion to Financial Freedom

Struggling to Turn Your Skills and Dreams into Income? We Help You Build a Profitable Business with Ease.

What We Offer

Transform Your Passion into Profitable Success with 25+ Years of Expertise

Start up Success

Get Your Business Off the Ground
If you're a new business owner, our courses will guide you through every step to launch successfully and confidently.

Sustainable Scaling

Grow Without the Extra Hours
For established businesses, learn how to scale sustainably with our expert-driven strategies, ensuring growth without burnout.

Wealth Acceleration

Supercharge Your Wealth Building
Benefit from bespoke coaching and a comprehensive 12-month subscription. Receive monthly video updates with actionable checklists and participate in group Q&A sessions to keep your business moving forward.


300+Happy Clients

25+Years Experience

Nice to Meet You!

Hi I'm Jewlz Ellem!

As a Chartered Accountant and Chartered Company Secretary, I founded Catalyst Plus in 2011 to provide vital risk management and wealth creation advice, often overlooked by small businesses.

Despite achieving success, I initially found myself working 60+ hours a week for a fraction of my corporate salary. This led to significant personal struggles.

Within three years, I transformed my life by increasing my salary by $100k per annum, reducing my work hours to under 20 per week, and steadily growing my business's revenue and results.

Now, I am dedicated to helping entrepreneurs like you achieve financial freedom using the same strategies that worked for me.

Let’s work together to boost your earnings without adding extra hours to your workweek and achieve the financial independence you desire.

Craft your Business Mastery: 12-Month Expert-Led Growth Journey

Are you ready to elevate your business? Join our 12-month subscription program and gain access to expert guidance in liquidation, legal, financial advising, insurance, mortgage services, and more.

What our Customers are Saying

Our courses are designed by experts who have years of experience and proven results in business, wealth generation and financial freedom.

Jewlz not only spent the time to get my financial situation on track and moving in a positive direction. She automated the systems to a process that’s usually time consuming. To becoming an experience that become enjoyable over a glass of red wine.

Adrian Coffey

Jewlz takes the time to explain things when I don't understand and is always looking for ways for me to save money. I'd highly recommend her and her team, especially if you're ready to move forward in your business or your life, with financial clarity.

Rebecca Mar Young

Jewlz is a smart business woman who actually truly cares about her clients and seeing them succeed. She always takes the time to go the extra mile. I love her honest and down-to-earth personality and enjoy every session with her. Couldn't be happier with her services.

Nathalie Reiter

Our Latest Articles


Optimising Your Year Ahead: A Strategic Guide

February 01, 20242 min read

New Year, New You

Happy New Year! The arrival of January is often a canvas of hope and ambition. Yet, aspirations tend to wane by February, which I believe is because they don't resonate with our core desires.

Reflection is my year-end tradition—assessing achievements, lessons, triumphs, and missteps, and envisioning the future. This is also when I declutter, ensuring my surroundings align with my current life stage.

Inspired by Jon & Missy Butcher's "Life Book" course, I've adopted a unique approach to life planning, focusing on 12 key areas to ensure my goals are attuned to my forward trajectory. These areas include:

  1. Health & Fitness

  2. Emotional Wellbeing

  3. Intellectual Life

  4. Character

  5. Spiritual Growth

  6. Love Relationships

  7. Parenting

  8. Social Life

  9. Career

  10. Financial Prosperity

  11. Quality of Life

  12. Life Vision

Reviewing these, I identify common threads and opportunities where focused effort could yield significant results, applying the Pareto Principle to maximise output.

Deep questioning uncovers my goals:

  • What virtues define me?

  • What daily actions embody these virtues?

  • Where do I naturally excel or fall short?

  • What's preventing my best performance?

  • How can I streamline my path to success?

  • Can I maintain value amidst new life changes, like parenthood or business shifts?

This self-inquiry lays the foundation for habits that epitomise success.

Setting Intentions with Purpose

As I ponder these questions, I set intentions with purpose. It's not about listing desires; it's about engraving them into my daily existence.

For instance, if health is a priority, I don't just aim to 'exercise more.' I integrate activities that naturally fit into my routine, making wellness an effortless part of life.

Aligning Actions with Aspirations

The key is alignment—ensuring actions mirror aspirations. This congruence makes habits stick. If I aspire to be a thought leader, I commit to writing daily, reading extensively, and engaging with my intellectual community.

Embracing Change and Adaptability

Life is dynamic, and our plans must be adaptable. A new child, a shift in the business landscape, or personal milestones shouldn't derail us but rather refocus our efforts. How can I parent effectively while leading my business? How can I pivot professionally in a shifting market?

Committing to Continuous Growth

Ultimately, it's about growth—committing to continuous improvement. Not just in one or two areas, but across the spectrum of life. I challenge myself to grow financially without sacrificing family time, to advance my career while nurturing my well-being.

Invitation to the Journey

I invite you to join me on this journey of structured self-improvement. As we step into this new year, let's not just dream—let's plan, act, and transform those dreams into our reality.

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Frequently Asked Questions

What can I expect from your business coaching courses?

Our business coaching courses provide comprehensive guidance tailored to your unique needs. You’ll gain practical strategies, expert insights, and actionable steps to launch, scale, and build wealth through your business. Each course is designed to help you achieve financial freedom while maintaining a healthy work-life balance.

How are your courses different from other business coaching programs?

Unlike generic coaching programs, our courses are rooted in real-world experience and success. As a Chartered Accountant and Chartered Company Secretary who has personally overcome business challenges, I offer insights that go beyond theory. You’ll benefit from practical advice and personalised strategies aimed at sustainable growth and financial prosperity.

How much time will I need to invest in these courses?

Our courses are designed to be flexible and accommodate your busy schedule. Each module is broken down into manageable segments that you can complete at your own pace. Typically, dedicating just a few hours a week can significantly advance your progress toward achieving your business goals.

Will these courses help me even if I’m just starting out or already established?

Absolutely! Our courses cater to business owners at all stages—whether you're just starting out, looking to scale, or aiming to build long-term wealth. Each course is structured to provide valuable insights and strategies that are relevant to your current stage of business development and can be tailored to your specific needs and goals.

Do you offer personalised one-on-one coaching?

Yes, we do offer personalised one-on-one coaching tailored to your unique business needs and goals. Our individual coaching sessions provide dedicated support, customised strategies, and hands-on guidance to help you overcome specific challenges and achieve your business objectives effectively. Reach out to us to learn more about how personalised coaching can benefit your journey.

Work with Business Coach Jewlz Ellem who has over 25 years of experience and proven results in business.

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