The Hidden Truth About Your Finances (And Why 20% of Your Clients Matter Most) 

We’re in a brand new financial year — and you know what that means: fresh budgets, big dreams, and… a bit of money anxiety. 

Whether you're a solo business owner, freelancer, or just trying to keep your personal finances in check, it’s easy to focus on what’s not working. The gaps. The bills. The things that feel too hard. 

But what if the real key to financial clarity isn’t fixing what’s broken — but doubling down on what’s already working? 

That’s what I’ve been thinking about lately, and it’s what I unpacked in my latest video. 

Let’s talk about the 80/20 rule — Pareto’s Principle. 

This little gem of wisdom says 80% of your results come from just 20% of your efforts. In your business, it likely means that 20% of your clients are generating 80% of your revenue. (And yes, it works in reverse too — 20% of your clients might be causing 80% of your stress.) 

So what does that mean for you right now? 

It means it’s time for a financial self-audit — not just of your numbers, but of your energy. 

• Who are the clients or customers who light you up and value what you do? 
   

• Which services or offers are making you real money without draining your soul? 
   

• And on the flip side — who’s costing you more than they’re worth? 
   

This isn’t about ditching clients or burning it all down. It’s about realignment. About making smarter decisions in your business (and life) based on what’s already working — and giving yourself permission to stop trying to “fix” what isn’t. 

In the video, I walk through how I do this exact process — and how it’s helped me (and my clients) shift from survival mode to strategy. 

👉 Watch it here if you're ready to take a fresh look at your money, your business, and your focus

This new financial year isn’t about hustle. 
It’s about clarity. 
And maybe… doing less to earn more.